Welcome to ROTOR

ROTOR Bike USA is the US distributor for world-class Spanish bicycle component company ROTOR. Every product we make is designed by cyclists for cyclists. All Rotor products are engineered to lend maximum speed, efficiency and comfort to your cycling experience. We achieve this by combining leading-edge design principles with precision manufacturing techniques for each our products.

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The Science Behind Rotor Q-Rings

Rotor Bikes - Q Rings a Road Cycling video by Rotor

Why Use Eliptical Chainrings Anyway?

To Rotor's chief sports scientist, Christine O'Hara, the question is really "Why wouldn't you use them?". Using data gleaned from Olympic Champion Marianne Vos, O'Hara demonstrates how Rotor's patented eliptical ring technology smoothes your pedal stroke, improves power output and reduces fatigue. Click above to watch the video and then learn more about Rotor's revolutionary Q-Rings.